Pricing your Florida home correctly from day one is the single most important factor in getting it sold quickly and for top dollar. Here’s the data-driven approach that works in today’s market.
Why Your Florida Home Isn’t Selling — And How to Fix It
What Florida’s 84-Day Average Days on Market Means for You as a Buyer
Gulf Coast vs. Miami: Which Florida Market Is Right for You in 2026?
How to Negotiate in Today’s Florida Real Estate Market (And Actually Win)
Is Now Finally a Good Time to Buy in Florida? What the Data Says for Summer 2026
Could Florida Eliminate Your Property Tax Bill? What Pinellas County Homeowners and Investors Need to Know
Governor DeSantis is pushing to eliminate Florida homestead property taxes in a summer 2026 special session. Learn what this means for homeowners, buyers, and real estate investors in St. Petersburg and Pinellas County.
Up to $375,000 to Rebuild: Pinellas County’s Homeowner Rehabilitation & Reconstruction Program Explained
If your home in Pinellas County was damaged by Hurricanes Idalia, Helene, or Milton, you may be eligible for life-changing financial assistance through the Homeowner Rehabilitation/Reconstruction Program — part of the People First Housing Recovery Program offered through Pinellas Recovers. Qualified homeowners can receive up to $375,000 to repair, rebuild, elevate, or even relocate their […]
The Florida Homeowner’s Spring Checklist
A walkaround, maintenance, hurricane-prep, and money-saving guide from Price Group Realtors Your home is one of the biggest investments you’ll ever make — and in Florida, the climate works on it 365 days a year. Spring is the smartest moment to walk the property, knock out a few high-leverage maintenance items, and get ahead of […]
Waldorf Astoria Residences St. Petersburg: Inside Downtown’s Most Anticipated Luxury Tower
Downtown St. Petersburg is in the middle of a luxury-condo era unlike anything it has seen before — and the headline project is the Waldorf Astoria Residences St. Petersburg. When it tops out at roughly 540 feet, the 50-story tower will be the tallest building on the city’s skyline, the first hotel-branded residential tower in […]






